HPAchina user How can the Chinese market achieve sustained growth when facing a volatile, uncertain, complex, and ambiguous VUCA business environment? The CEO of H&H Group China, Li Fengting (Suceka), announced that “from 2023 to 2025, the three business segments, BNC, ANC, and PNC, will develop in a balanced manner to provide more detailed and comprehensive nutrition … Read more
A few days ago, TikTok e-commerce updated the industry management specifications for traditional nutritional supplements and health food. Before the change, for the health food category, TikTok e-commerce has been using targeted invitations for entry, including only about 20 brands under the Xiuzheng Pharmaceutical Group and Renhe Pharmacy, with a high entry threshold. After the … Read more
1. The penetration rate of the tonic health concept for people aged 54-64 reached 29%, and the penetration rate of people under 24 reached 19%. The young generation’s awareness of the concept of tonic health has increased, which has given rise to the demand for tonic health food. 2. According to the data, Taobao Tmall’s … Read more
Tang Benson, the founder of Yuanqisenlin, released an internal letter to all staff, in which he disclosed for the first time that ALIENERGY Electrolyte Water’s annual sales reached RMB 1.27 billion yuan (USD $190 million). As early as May last year, the sales of electrolyte water broke RMB 100 million yuan (USD $14.8 million) in … Read more
In 2022, the National Health Commission of the People’s Republic of China (NHC) issued 3 announcements for “Three New Foods” (No.1, 2022; No.2, 2022; No.5, 2022), with 75 products approved (including new food raw materials, new food additives and products related to food). Among the 75 products, five new food raw materials were approved, these are: Kanzan flower, Pyrroloquinolinequinonedisodium (PQQ) salt, Chlamydomonas … Read more
Recently, the BIO-Everyday kids series launched tooth-probiotic lollipops, which are enriched with patented probiotics to protect children’s teeth. Its clinical data shows that the “tooth-friendly bacteria” can play an effective role in decomposing cavities-causing flora, helping reduce tooth cavity troubles caused by eating candy. This lollipop is also specially added with A2-beta casein, which is … Read more
In 2023, the nutritional supplement brand ROLMEX went through a strict selection by the General Administration of Sports of China and officially became the designated supplier for the National Equestrian Team to help Chinese athletes. Previously, the company has passed the certification of the China Quality Association Quality Assurance Center and the U.S. Food and … Read more
After analyzing the domestic and international technology trends in the food and beverage industry, FBIF summarized and predicted the 8 major trends of technology development in the global food and beverage industry in 2023 from three perspectives: consumer value, cost reduction, and sustainability. 1. Consumers demand a better eating experience, to taste good, to have … Read more
Recently, Korea Ginseng Corporation (KGC) launched the first product of G+LAB series, the instant probiotic powder, to provide consumers with a more refined nutritional experience. This new product uses KGC red ginseng, which is rich in 32 kinds of ginseng saponins, acidic polysaccharides, amino acids, and other nutrients needed by the intestinal flora. In addition, … Read more
Written by Tingyi Chen – Walk The Chat As an agency that provides Tmall and social media services, the most common question that comes up throughout operation is: how much money to spend on social media? I interviewed clients, other brands, agencies, and platforms to conclude with the following trend: A higher pricing position means … Read more
