BY-HEALTH and Meituan Maiyao Reached a Deep Strategic Cooperation

On February 15, BY-HEALTH and Meituan held a signing ceremony for the 2023 strategic partnership in Beijing, where the two parties will work together to deepen their cooperation and start a new cycle of development in the VDS industry for the following aspects: 1. Build the user’s mental model and enhance brand influence. 2. Expand … Read more

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Yoplait Launched Vitamin C Probiotic Yogurt

On February 14, Yoplait launched Vitamin C probiotic yogurt, focusing on providing triple protection of health with vitamin C, probiotics, and protein. Each bottle of yogurt contains 10 mg/100 g of vitamin C, more than the amount in 1.2 fresh lemons. The new product also adopts low PH value and high bile concentration, which makes … Read more

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Functional Coffee Brand “CEPHEI” Completes Angel Round Financing

CEPHEI is a company that pursues healthy quality black coffee, and now has a number of star products such as weight management black coffee, golden coffee powder, bulletproof coffee, and freeze-dried coconut milk. Previously, CEPHEI has received seed and angel round investments from Teja Ventures, used to further accelerate product development, solidify the supply chain … Read more

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Nestle Launches Ultra-Premium Student Milk Powder

Nestle’s child nutrition brand NESPRAY launched an upgraded product, ultra-premium student milk powder, using A2 imported milk source along with “ten nutrition power”. Targeting the customer population of students, NESPRAY has performed nutrition customization by adding extra DHA, ARA, taurine, folic acid, and micronutrients such as lutein. This new product is currently available on e-commerce … Read more

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Probiotics China News Bites – January 2023

Lallemand Health Solutions (Lallemand) has announced the launch of the first organic version of its probiotic yeast Saccharomyces boulardii. Additionally, the organic version of S. boulardii is available in powder form and as a purely organic ingredient in organic dietary supplements. According to relevant research by Lallemand, the product can maintain the stability of the … Read more

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ChaXiaoKai’s Prebiotic Fruit Tea

ChaXiaoKai launched prebiotic fruit tea, with four flavors of peach oolong tea, lemon black tea, grapefruit jasmine tea, and lychee black tea. According to the brand introduction, the new products add prebiotic oligosaccharides while using erythritol partially instead of sugar. The new products are 100% original leaf extraction of the first tea broth, containing > … Read more

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Yakult Launched the “Little Golden Bottle”

Yakult launched a new product, “Little Golden Bottle”, in the mainland China market. It is reported that each bottle is enriched with 50 billion active lactic acid bacteria, Yakult Grup’s unique Lactobacillus casei strain Shirota (LcS), which can tolerate gastric juice and reach the intestine. The low-sugar formula is supplemented with high dietary fiber, high … Read more

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Huacheng Biotech Signed a Strategic Cooperation Agreement with Bioflag

On February 6, the signing ceremony of the strategic cooperation between Huacheng Biotech and Ausnutria’s probiotic brand Bioflag was successfully held in Changsha, Hunan. It is understood that, both established in 2008, Huacheng Biotech and Bioflag are currently the industry-leading enterprises in monk fruit and probiotics respectively. In this strategic cooperation, the two sides will … Read more

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The 2022 Annual Sales of ALIENERGY Electrolyte Water

Tang Benson, the founder of Yuanqisenlin, released an internal letter to all staff, in which he disclosed for the first time that ALIENERGY Electrolyte Water’s annual sales reached RMB 1.27 billion yuan (USD $190 million). As early as May last year, the sales of electrolyte water broke RMB 100 million yuan (USD $14.8 million) in … Read more

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