TaoXiManMan’s Probiotic Baked Pastry Received Angel Investment

According to iimedia consulting, the Chinese baked pastry market reached RMB 260.08 billion yuan (USD $37.4 billion) in 2021, up 19.9% year-on-year, and is estimated to reach RMB 306.99 billion yuan (USD $44.1 billion) in 2023. Founded in August 2022, TaoXiManMan innovatively combined concepts of low sugar and probiotics with Chinese freshly baked pastry to … Read more

Categories New

China Officially Implemented the New National Standards for Infant Formulas

After a two-year transition period, on February 22, the “New National Standards” for infant formula were officially implemented. Known as the “strictest ever standards” in the industry, the new national standards have revised and supplemented the minimum and maximum limits of nutrient content in infant formula. According to the requirements, infant formulas produced after Feb. … Read more

The First Domestic Group Standard for Postbiotic was Released

The domestic postbiotic market started late and is still in the early stages of postbiotic research, development, and application. On February 21, 2023, the launch of the first domestic “Group Standard for Probiotic products: Lactobacillus Postbiotics” was held in Beijing, with many experts from authoritative institutions and mainstream media gathered at the scene to witness … Read more

Categories New

Plummeting Performance in the Chinese Market?

Recently, several offshore direct-selling companies have disclosed their revenues. In the fiscal year 2022, Herbalife gained net sales of RMB 2.7 billion yuan (USD $391 million) in China, down 37.9% year-on-year. Nu Skin gained net sales of RMB 2.5 billion yuan (USD $360 million) in China, down 37% year-over-year, which was the largest decline among … Read more

Two Ausnutria Food for Special Medical Purposes were Approved

The size of Chinese food for special medical purposes industry has increased from RMB 2.59 billion yuan (USD $370 million) in 2016 to RMB 10.01 billion yuan (USD $1.44 billion) in 2021, with an expansion of about four times. Recently, two Ausnutria food for special medical purposes, “Kangsude Zhenshan” and “Kangsude Shushan”, have officially received … Read more

Probiotics China News Bites – February 2023

Huacheng Biology and Ausnutria’s probiotics business brand Bioflag have completed a strategic cooperation signing ceremony. It is reported that this strategic cooperation is based on the theme of “Oriental Bacteria, Mangosteen Sweet and Chinese Core”, and will launch a new generation of throat lozenges-sugar-free probiotic throat lozenges. ADM invested more than $30 million to open … Read more

Categories New

BY-HEALTH and Meituan Maiyao Reached a Deep Strategic Cooperation

On February 15, BY-HEALTH and Meituan held a signing ceremony for the 2023 strategic partnership in Beijing, where the two parties will work together to deepen their cooperation and start a new cycle of development in the VDS industry for the following aspects: 1. Build the user’s mental model and enhance brand influence. 2. Expand … Read more

Categories New

Yoplait Launched Vitamin C Probiotic Yogurt

On February 14, Yoplait launched Vitamin C probiotic yogurt, focusing on providing triple protection of health with vitamin C, probiotics, and protein. Each bottle of yogurt contains 10 mg/100 g of vitamin C, more than the amount in 1.2 fresh lemons. The new product also adopts low PH value and high bile concentration, which makes … Read more

Categories New

Functional Coffee Brand “CEPHEI” Completes Angel Round Financing

CEPHEI is a company that pursues healthy quality black coffee, and now has a number of star products such as weight management black coffee, golden coffee powder, bulletproof coffee, and freeze-dried coconut milk. Previously, CEPHEI has received seed and angel round investments from Teja Ventures, used to further accelerate product development, solidify the supply chain … Read more

Categories New