4 Tips to Optimize your “Red”(Xiaohongshu) Content Marketing

Little Red Book (Xiaohongshu) has become a must-do for domestic and international brands operating in China. However, treating your Red content the same way as Weibo content will not work. So how to plan your Red (Xiaohongshu) content marketing strategy to generate real engagement and followings instead of just talking to yourself? This article will … Read more

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FiAsia China Expo Cancelled for 2022

As a result of China’s ongoing “Zero COVID” strategy, this year’s Fi-Hi Asia China Expo has been cancelled and will return June 19-21, 2023. The event organized by Informa was previously rescheduled twice during 2022 also due to COVID policies. The policies still maintain quarantine periods for inbound global travelers, which continues to keep international … Read more

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Probiotics China News Bites – October 2022

ADM ADM partners with the University of Illinois to open the new ADM Technology Center. It is reported, the center will focus on human nutrition research and development, wet chemistry, sensory science, data science, computational fluid dynamics, etc., to create opportunities for students in areas such as chemical engineering, chemistry, information science, computer science, food … Read more

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ChromaDex’s Tru Niagen® Won the “Most Popular Brand of the Year Award” at China’s NHNE Expo

–ChromaDex Corp. (NASDAQ:CDXC), a global bioscience company dedicated to healthy aging, announced that its consumer nicotinamide adenine dinucleotide (NAD+) boosting supplement, Tru Niagen®, won the “Most Popular Brand of the Year Award” at Asia’s largest trade show on natural health and nutrition products, China International Natural Health & Nutrition Expo (NHNE), during the prestigious Nutrition Planet Awards on September … Read more

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Summary of 2022 Tmall Probiotics Market Report

From the viewpoint of probiotics market size, probiotics health products and functional foods accounted for the highest proportion of 53%, with sales reaching RMB 6.32 billion yuan (USD $870 million). From the perspective of sales growth rate, other probiotic categories performed the best, up 69.7% year-on-year and outperforming the overall market growth of 22.8%. Probiotic … Read more

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11 New Varieties of Amino Acid Nutritional Fortifier

The China National Center for Food Safety Risk Assessment solicited public opinion on 13 new varieties of food additives, including 11 new varieties of amino acid food nutritional fortifiers such as L-selenium-methylselenocysteine and 2 food additives of fumaric acid and sodium acetate. Moreover, among the 11 new varieties of food fortifiers, there are 10 amino … Read more

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China Probiotics Summit 2022

Probiotics China Summit 2022 is the fourth industry forum of China probiotics activities hosted by HPA-China. Probiotics China Summit was established in 2019 with the support of the International Probiotics Association (IPA). In coordination with the summit, HPA-China and its partners have built an offline and online communication platform for probiotic-related companies to reach China … Read more

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A Scientific Review of Probiotic’s “Dose-response Relationships”

After nearly 8 months of research and refinement, the Chinese Institute of Food Science and Technology formed a scientific review on the “Dose-response Relationship” of probiotics, providing technical references for the health effects of probiotics’ dose index and industrial application in Chinese standards and regulations. 1. The intake amount of probiotics is a key factor … Read more

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Authoritative Release of “Research Status and Industrial Application of Post-biotic Elements”

The Probiotics Branch of the Chinese Institute of Food Science and Technology invited more than 20 authoritative experts in the industry to form a review article on “Current Research Status and Industrial Application of Postbiotics” after many discussions, and to condense the “Five Scientific Views of Postbiotics”. 1. The definition and scope of postbiotics are … Read more

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