Feihe Launched “AIBEN” Formulas for Adults

Feihe and Peking University Medical Department jointly developed two high-end milk powder products for middle-aged and elderly people. The “AIBEN Colostrum Milk Powder” contains up to 25,000mg of immunoglobulin IgG, 75mg of lactoferrin, and 10 billion CFU of active probiotics (Bifidobacterium animalis subspecies Bb-12) per 100g of milk powder, to help with enhance the immunity … Read more

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Probiotics China News Bites – December 2022

December 2022 Recently, Juneyao Werdery has launched a new probiotic product – YaYaJun Probiotic solid drink. 8 kinds of probiotics and prebiotics are added in the new product, among which 4 Chinese patented strains are added in particular: Lactobacillus plantarum CCFM1149, Lactobacillus plantarum J26, Lactobacillus rhamnosus CCFM1107, Bifidobacterium bifidum CCFM1166.Prebiotics include: polydextrose, dextrin resistance, oligosaccharide, … Read more

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2022 Financing Summary of the Health Food Industry

According to the incomplete statistics of Shuzhengkangxun, a total of 31 cases of financing occurred in the field of nutrition and health food in 2022, with the total amount of financing reaching RMB 846 million yuan (USD $121 million). From the market segmentation, nutritional health food and functional beverage received the most financing, with amounts … Read more

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4 Tips to Optimize your “Red”(Xiaohongshu) Content Marketing

Little Red Book (Xiaohongshu) has become a must-do for domestic and international brands operating in China. However, treating your Red content the same way as Weibo content will not work. So how to plan your Red (Xiaohongshu) content marketing strategy to generate real engagement and followings instead of just talking to yourself? This article will … Read more

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FiAsia China Expo Cancelled for 2022

As a result of China’s ongoing “Zero COVID” strategy, this year’s Fi-Hi Asia China Expo has been cancelled and will return June 19-21, 2023. The event organized by Informa was previously rescheduled twice during 2022 also due to COVID policies. The policies still maintain quarantine periods for inbound global travelers, which continues to keep international … Read more

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Probiotics China News Bites – October 2022

ADM ADM partners with the University of Illinois to open the new ADM Technology Center. It is reported, the center will focus on human nutrition research and development, wet chemistry, sensory science, data science, computational fluid dynamics, etc., to create opportunities for students in areas such as chemical engineering, chemistry, information science, computer science, food … Read more

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ChromaDex’s Tru Niagen® Won the “Most Popular Brand of the Year Award” at China’s NHNE Expo

–ChromaDex Corp. (NASDAQ:CDXC), a global bioscience company dedicated to healthy aging, announced that its consumer nicotinamide adenine dinucleotide (NAD+) boosting supplement, Tru Niagen®, won the “Most Popular Brand of the Year Award” at Asia’s largest trade show on natural health and nutrition products, China International Natural Health & Nutrition Expo (NHNE), during the prestigious Nutrition Planet Awards on September … Read more

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Summary of 2022 Tmall Probiotics Market Report

From the viewpoint of probiotics market size, probiotics health products and functional foods accounted for the highest proportion of 53%, with sales reaching RMB 6.32 billion yuan (USD $870 million). From the perspective of sales growth rate, other probiotic categories performed the best, up 69.7% year-on-year and outperforming the overall market growth of 22.8%. Probiotic … Read more

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11 New Varieties of Amino Acid Nutritional Fortifier

The China National Center for Food Safety Risk Assessment solicited public opinion on 13 new varieties of food additives, including 11 new varieties of amino acid food nutritional fortifiers such as L-selenium-methylselenocysteine and 2 food additives of fumaric acid and sodium acetate. Moreover, among the 11 new varieties of food fortifiers, there are 10 amino … Read more

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