The First Health-Themed Comprehensive E-Commerce Festival in China

On May 20th, Tmall International partnered with ChinaGut to create the first health-themed comprehensive e-commerce festival in China, called the “Future Health Festival”. With a focus on probiotics, this year’s festival revolves around wellness, balanced nutrition, and gut health, offering a combination of health education, shopping, and interactive experiences at an offline health exhibition.

As the initiator of this e-commerce festival, Tmall International is continuously leading the market and pushing to integrate the concept of the “Fourth Meal”. In 2023, Tmall International will prioritize the development of areas such as chronic disease management, sleep regulation, gut health, and dietary balance. (Source:

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