Probiotics China News Bites – November 2022

ADM ADM has released its third annual outlook for Global Consumer Trends that will shape the food, beverage, and animal nutrition industries and drive market growth over the next few years. ADM identified seven trends introducing changing consumer behaviors, attitudes, and desires. PROBI An exciting new study show that supplementation of the probiotic concept Probi® … Read more

Jamieson Acquires Brand Franchising Rights in Mainland China

YONGAN Pharmaceutical announced that its holding subsidiary, Wuhan Meishen, signed the “Terms and Conditions of Product Sales Transfer in China Region” with Jamieson (Shanghai). The expiration date of the distribution agreement signed between these two companies is extended from December 31, 2022 to March 31, 2023. After the expiration of the distribution agreement, Jamieson will … Read more

4 Tips to Optimize your “Red”(Xiaohongshu) Content Marketing

Little Red Book (Xiaohongshu) has become a must-do for domestic and international brands operating in China. However, treating your Red content the same way as Weibo content will not work. So how to plan your Red (Xiaohongshu) content marketing strategy to generate real engagement and followings instead of just talking to yourself? This article will … Read more

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FiAsia China Expo Cancelled for 2022

As a result of China’s ongoing “Zero COVID” strategy, this year’s Fi-Hi Asia China Expo has been cancelled and will return June 19-21, 2023. The event organized by Informa was previously rescheduled twice during 2022 also due to COVID policies. The policies still maintain quarantine periods for inbound global travelers, which continues to keep international … Read more

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Probiotics China News Bites – October 2022

ADM ADM partners with the University of Illinois to open the new ADM Technology Center. It is reported, the center will focus on human nutrition research and development, wet chemistry, sensory science, data science, computational fluid dynamics, etc., to create opportunities for students in areas such as chemical engineering, chemistry, information science, computer science, food … Read more

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ChromaDex’s Tru Niagen® Won the “Most Popular Brand of the Year Award” at China’s NHNE Expo

–ChromaDex Corp. (NASDAQ:CDXC), a global bioscience company dedicated to healthy aging, announced that its consumer nicotinamide adenine dinucleotide (NAD+) boosting supplement, Tru Niagen®, won the “Most Popular Brand of the Year Award” at Asia’s largest trade show on natural health and nutrition products, China International Natural Health & Nutrition Expo (NHNE), during the prestigious Nutrition Planet Awards on September … Read more

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Summary of 2022 Tmall Probiotics Market Report

From the viewpoint of probiotics market size, probiotics health products and functional foods accounted for the highest proportion of 53%, with sales reaching RMB 6.32 billion yuan (USD $870 million). From the perspective of sales growth rate, other probiotic categories performed the best, up 69.7% year-on-year and outperforming the overall market growth of 22.8%. Probiotic … Read more

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Angel Yeast Establishes A New Biotechnology Company

Recently, Qcc.com showed that Hubei Weiqi Biotechnology Co., Ltd. was established, and the legal representative is Cai Guoliang, with a registered capital of RMB 100 million yuan (USD $13.91 million). This company is jointly owned by Beijing PhaBuilder (60%) and Angle Yeast (40%). The scope of operation includes new membrane materials manufacturing, high-performance fiber and … Read more

BY-HEALTH: Focusing on Calcium and Multivitamins

In an institutional research, BY-HEALTH mentioned that the company will focus on two basic nutrition categories, calcium and multivitamins, in the second half of the year, thus expecting to maintain a relatively high sales-expense ratio. According to Euromonitor’s data, online channels account for over 40% of the industry’s channel structure, and the company’s online channel … Read more