1. The penetration rate of the tonic health concept for people aged 54-64 reached 29%, and the penetration rate of people under 24 reached 19%. The young generation’s awareness of the concept of tonic health has increased, which has given rise to the demand for tonic health food. 2. According to the data, Taobao Tmall’s … Read more
In 2022, the National Health Commission of the People’s Republic of China (NHC) issued 3 announcements for “Three New Foods” (No.1, 2022; No.2, 2022; No.5, 2022), with 75 products approved (including new food raw materials, new food additives and products related to food). Among the 75 products, five new food raw materials were approved, these are: Kanzan flower, Pyrroloquinolinequinonedisodium (PQQ) salt, Chlamydomonas … Read more
After analyzing the domestic and international technology trends in the food and beverage industry, FBIF summarized and predicted the 8 major trends of technology development in the global food and beverage industry in 2023 from three perspectives: consumer value, cost reduction, and sustainability. 1. Consumers demand a better eating experience, to taste good, to have … Read more
Written by Tingyi Chen – Walk The Chat As an agency that provides Tmall and social media services, the most common question that comes up throughout operation is: how much money to spend on social media? I interviewed clients, other brands, agencies, and platforms to conclude with the following trend: A higher pricing position means … Read more
As of December 31, the website of the State Administration for Market Regulation showed that there were 341 domestically registered health food products with 2022 batch numbers, attributed to 248 subjects. The number of domestically registered health food has increased by nearly 40% compared to the statistics of the same period last year. In terms … Read more
As the Chinese Lunar New Year approaches, Tmall International is doing its best to ensure the supply of imported health products and equip the products with “Chinese translation stickers”. Taobao has also built the “imported purple medicine box” search entry, where customers can enter targeted efficacy and ingredients to find corresponding imported drugs. According to … Read more
During the recovery process from Covid-19, the “brain fog” phenomenon of the long covid syndrome has become the focus of recent media attention. Concerning this problem, people have developed a demand for memory improvement, anti-fatigue, and emotional health products. For example, DHA is the mainstream ingredient to supplement children’s brain health. Other ingredients that may … Read more
Recently, the functional food brand “MR. YEE” officially announced four new products. These include seabuckthorn probiotic gummies, kumato probiotic gummies, and black wolfberry probiotic gummies, which adopt small-fruited seabuckthorn in the Qinghai-Tibet Plateau 3500m ultra-clear zone, Alashan desert kumato, and Qinghai Qaidam black wolfberry respectively, with collagen coating. Moreover, MR. YEE launched the daily probiotic … Read more
As of December 31, 2022, the statistics of the State Administration for Market Regulation and Food Review Center showed a total of 169 imported health food filings. Among them, only 7 numbered 2022, which is significantly reduced compared to previous years. From the perspective of the place of import, 3 products successfully filed in 2022 … Read more
1. Healthy beverage: by 2023, consumers will be looking for energy, mental health, and gut health benefits in their beverages. 2. Probiotics: over the past few years, several ingredient suppliers have been responding to consumers’ interest in probiotics. 3. Upcycled plant-based food ingredients: many products will use upcycled products claiming that the wasted portion will … Read more
